Great Design Is The Result Of A Solid Plan
While your project is customized to your needs and each brand or marketing strategy is unique, there is a foundation that we start building from. This foundation sets you up for success in developing our working relationship and adding positive results.
Research & Strategy
This is one of the most extensive areas of the process. Here we discover who your audience is and what makes them tick. Understanding your audience is critical in determining what will get the results you want on your specific project. In this phase, we determine:
- WHO your client is, outlining who they are, what they value, what pain they’re going through, and how your company removes this pain
- What your goals are – both with the project, your overall marketing, and your company as a whole
- The purpose of your brand, what the experience of working with you is like for your clients
- How you would like your brand to be used
- Who your industry competitors are and what’s unique about you by comparison
- What colours, fonts, layouts, styles, and tone you are attracted to as a company and why they resonate with you
- Your budget, timelines, etc.
Creative Exploration
Once we’ve built a strategy to move forward based on our findings in the initial research phase, we start to design. Here, we are able to:
- Brainstorm designs, concepts, marketing strategies and materials that will work with your goals and speak to your client’s pain
- Develop storyboards outlining purpose of project, along with the results each item hopes to achieve
- Build in colour schemes, develop font styles, develop layout ideas
- Break down key points and emotions you want your clients to connect with
Once we’ve created some initial concepts, we bring them to you for input prior to moving forward. With your feedback, we’ll revise where necessary. When you have approved the developed concept, we move into production.
Production / Development
Armed with your creative concept, goals of your project, and knowledge of your clients, we are able to begin producing your project, whether it be a logo, website, or entire brand development. In all projects, we take the time to make sure that your design will be highly effective, client functional, and visually appealing on all levels. Most importantly, we make sure that your project is designed to achieve the results that you want!
Analysis
Understanding where your project succeeds and where it could use some improvement is crucial to ensuring your success. The Projech team will not simply design, develop and disappear. We work with you to make sure that the marketing item we’ve developed for you is delivering the measureable results you want. If for some reason it doesn’t, we look to rework, rethink, and re-jig it until the results you want are achieved!