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Your Visual Guide To Success

Discoverychris2023-03-13T11:06:36-06:00

Discovery Questionnaire

Understanding your vision, your business and your needs is crucial in developing a meaningful brand. This questionnaire helps us do just that. Take your time and ensure you stand behind your answers 100%.

Please answer all the questions below

"*" indicates required fields

Name*

Email*

1.1 State the company name (and slogan) as you'd like it to be designed. Is there any 'secret' meaning to the name?*

1.2 What does your company do?*

1.3 What problem do you solve? and what sets you apart from your competitors?*

1.4 Who is your ideal audience?*

1.5 What is the primary message you want to convey to them?*

1.6 What are your goals?*

1.7 Do you have any immediate challenges?*

1.8 Can you provide some other logos/brands that resonate with you, and why you feel they do? It does not have to be industry-related.*

1.9 Who are the industry leaders in your field?*

1.10 Who are some of your direct competitors?*

1.11 Is there any element, color or concept that you are particularly keen to use, or would like to see in at least one logo option?*

1.12 Similarly, is there anything that you'd like to stay clear of?*

1.13 And if there's anything that I have not asked for but that you think would be of interest and/or assistance, please feel free to add that here.

CORE

This section is simple, yet very important in deciding the direction of the brand's actual 'feel'. Please think carefully about the descriptive words/terms provided and feel welcome to involve others that fully understand your company and the objectives going forward.

2.1 Your company culture*

2.2 - Your customer/audience*

(not age, gender, etc but characteristics)

2.3 - The voice (tone/language) of your site*

(How your company sounds when communicating to your audience)

2.4 - How your audience will ideally feel after having interacted with your marketing material/social media/advertising*

2.5 - The impact of your service/product on the audience's lives*

2.6 - Any 'X-factor' details about your product/service*

Visual Style

How do YOU imagine your brand's image to appear between these opposing characteristics.

Gender

Masculine

Feminine

Androgenous

Detail

Simple

Intricate

Somewhere in between

Other

Colors

Monochrome

Minimal colors

Very colorful

Other

Tone

Fun

Serious

Some where in between

Other

Style (select multiple if needed)*

Corporate

Casual

Trendy

Modern

Classic

Sporty

Elegant

Conservative

Extravagant

Approachable

Authoritative

Luxurious

Other

Other Color Style

Contact Info

3518 40 Ave SW Calgary Alberta T3E 1E3 Canada

Phone: 403.771.1945

Email: chris@projech.ca

Web: projech.ca

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